Link Exchange
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Link exchanges are becoming more popular than ever, simply because they work!

The benefits of a well done link campaign are two fold. If you choose sites to link with that attract a similar audience and get a well categorised listing in their directory or link page, you can attract a good deal of clickthru visitors that are well targeted. These visitors are very valuable targeted visitors.

The second primary benefit of a well done link exchange campaign is for search engines. Nowdays, most search engines (especially big ones such as Google and Yahoo) will not list a site that has no links pointing back to it. A page without links is an "orphan page" and search engines generally dont favor "orphan pages". Therefore, a link exchange campaign is important in getting the spiders to find you (forget search engine submission!), to list you & to rank you for your keywords.